Hi, I'm Cindy!

I'm a photographer and graphic designer based in New York City. I am currently pursuing my degree in Communication Design at New York City College of Technology. My experience as a creative storyteller has allowed me to work with brands globally to help them achieve brand awareness and help meet their business goals. Through my work, I hope to create solutions that are delightful, research-driven, and that incite meaningful change. 

Outside of work, you can find me traveling, museum hopping and skating. Please feel free to contact me via email or LinkedIn!

Experience

U X / U I & Creative Intern

Waave | Aug 2020 - Oct 2020

  • Created and developed promotional material for print,
    web, email, and social media.

  • Illustrated the future user journey and designed user interface

  • Wireframed with pen and paper and prototyped on Adobe XD

Digital Marketing Intern

Social Buffs | Oct 2018 - Jun 2019

  • Conceptualized and art-directed campaigns and design materials for both b2c and b2c companies.

  • Coordinated with vendors to develop supporting materials for campaigns.

  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

Creative Intern

Fatboy | Jun 2018 - Oct 2019

  • Designed and implemented social media strategy to
    align with business goals.

  • Utilized social media analytics tools such as Hootsuite, Iconosquare and Google Analytics to track consumer
    engagement and draw conclusions about user data.

  • Researched audience preferences and discover current trends.

Tools

Adobe XD

Adobe Illustrator

Adobe Indesign

Adobe Lightroom

Adobe Photoshop

Figma

Sketch

HTML & CSS

Wordpress

Mailchimp

Skills

Photography

Art Direction

Storyboarding

Videography

Design Strategy

User Research

Design Research

Wireframing

User Testing

Prototyping

Languages

English

Chinese